On September 3, 2020, Selena Gomez launched her own makeup line, Rare Beauty. Gomez has been working on this project for the past two years and recently stocked products exclusively at Sephora. One percent of all product sales will be given to the Rare Impact Fund which supports mental health aid.

What makes Rare Beauty so special is the unique tops for the makeup line which are meant to help those with arthritis, such as Gomez, grip onto the product easier. The beauty line is also very diverse for all skin colors with 48 different shades of foundation ranging from light to deep. Gomez’s main purpose of Rare Beauty is to embrace who you are as a person and all of the special features that make you so “rare” instead of trying to cover them up.  So far, the beauty line has gotten nothing but amazing reviews and hopefully will continue to flourish.

 

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https://www.eonline.com/news/1183638/rare-beauty-review-how-selena-gomezs-makeup-line-really-holds-up